Gftwoodcraft offers unique Handmade Rustic Home Decor, Wedding Decorations, Personalized Gifts, Holiday Decorations, DIY & Supplies made from Reclaimed Wood & Logs that are NOT found in any store!
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From their spacious woodshop in Phillipsburg, New Jersey, Sarah and her husband Eddie cut, sand, stain, paint, and distress each of their festive creations by hand—from seasonal chunky log pumpkins and wooden witches to more evergreen candle lanterns and cake stands. Built to last as family heirlooms, the rustic-chic wares make GFTWoodcraft the perfect one-stop shop for autumnal and wintery decor. “My favorite part of the process is when something goes from an idea in my head to physically existing,” Sarah says. “Seeing it come to life is what I love most.”
How did you get started designing and selling home decor?
My husband Eddie is a jack-of-all-trades—he does carpentry, plumbing, woodworking, and he’s also a mechanic. I had seen wood pumpkins somewhere, and asked Eddie to make me a pair for Halloween. He made them, and I painted them. We started making other things together, and a friend suggested we sell them. We started our Etsy shop in 2014 with our jack-o’-lanterns. After building our Halloween section, we moved on to items for Christmas, then weddings. In June, we started working on our shop full-time, and now we’re filling in the gaps for other occasions.
How would you describe your aesthetic?
I think when we first started out, we had a more primitive, rustic style. But as the farmhouse style has become more popular, we’ve evolved and leaned into that. It’s still stained wood, and it’s still rustic, but it’s also modern, with cleaner lines.
What’s your creative process like?
We’ve never been “let’s sketch it out” people. Our ready-to-ship section includes a lot of items where we just had an idea, decided to make something, and then put it up in our shop to see how it sells. Eddie can make anything. So if I have an idea but I’m not sure how to execute it, I’ll chat with him, and he’ll help me figure it out. But we’re always physically in the shop, with the wood in our hands, making the thing while we’re talking about it.
What’s next for GFT Woodcraft?
This year, I want us to become a zero-waste shop. When we make something, we often have leftover pieces, like little squares or strips of wood. That’s where our lanterns with square feet come from. The square feet are a byproduct of a different lantern.
We’re also working on some new products for fall. We’re going to offer log reindeer with little leather ears and wire antlers, and I have some new styles of trees coming out. I try to put up a couple of new things every week. When I make something and take pictures of it, I get so excited that I just have to list it.